About the concept

Follow Up is an app based solution for the increasing number of working parents to share homework, feedback and other inputs between teachers and parents on a day-to-day basis.
My task was to design the UI for the app as part of a challenge.

Benchmarked Apps

1.Remind
2.Class Dojo
3.Edmodo

Research Findings

Important research findings
1. Target Audience : The main focus group was adults and not children. Many apps focused their visual on kids, but here the users are parents and teachers. Hence a more mature look is required.
2. Naming : The name was focused to be a verb form. It is well established that brands with a verb form name have a high recall factor.
3. Logo Design : Many apps have irrelevant or kiddish logos with high contrasting colour schemes. I chose to keep the colour scheme on the basis of 3 primary colours in a mature tone.
4. Overall Appearance : Simple UI yet inspiring conversations and interactions. A Fresh and positive attitude.

Logo

UI Decisions

User Flow

Screens